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Situated right in the heart of SoMa, W is the San Francisco outpost of the starwood chain of design-driven hotels. Uses well-known XYZ bar to lure it's upscale clientele to their establishment. W San Francisco is corporate hip. Their rooms have built-in wood window shutters, oversize mirrors and they hide their huge TV's.

QUICK FACTS:

434 rooms
Internet Ready
VCR/Mini-bar/Coffemaker
Valet Parking
Business Center
Fitness Center

181 Third St. (at Howard)
415-777-5300
Rates: $499-559

At $499 a night, you will be assured that the clientele is upscale - if that's what you're looking for. Amenities include CD players, dual-line cordless phones, and a wireless keyboard which connects to the Internet via the television. Only the corner rooms have fax and printer.