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Saturday, July 08, 2006

Marine World in San Francisco

If you've heard the new Six Flags Marine World radio spots and were scared the park had moved crossways the bay and you'd somehow missed it, don't worry.

The theme park is unmoving in Vallejo, and Vallejo is still an independent city, divide from its more well-known neighbor across the water.

It's all just a misinterpretation, a park spokesman said Thursday.

Marine World spokesman Paul Garcia said the ads, which effuse; "The new Marine World in San Francisco!" is running in error and will be changed.

"Unfortunately, the wrong spots made it to the radio stations," Garcia said. "Replacements are being shipped this week or the beginning of next week."

The ads have run on four days while the first ones began airing two weeks ago, Garcia said.

Park officials said their new ad agency, Zimmerman Advertising, to note that the park is in Vallejo, Garcia said. The Fort Lauderdale-based firm won the predictable $75 million Six Flags account last month, according to a company press release. The firm replaced Southfield, Mich.'s Independent Doner that developed the ads featuring the "Mr. Six" character.

"We communicated to the ad agency that the message shouldn't say San Francisco," Garcia said. "Unfortunately, they didn't make that change. They're making that change now."



















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