Sunday, March 26, 2006
SAN FRANCISCO - As the home market slows, more home sellers are turning to professional home enactment for the help they need to get their property in shape for showing and selling, according to the San Francisco Association of Realtors, a trade group of more than 5,000 local members.
"It is becoming more common to stage homes and property as owners appreciate the value and benefit of the service," said Matthew Borland, president of the association and managing partner of Zephyr Real Estate. "It's a tactical move that helps compensate for flaws in the home and helps present the property at its very best."
"All properties should be dramatic, and it need not be exclusive. Utilizing a client's existing furnishings and presenting them in a clean, simple manner which optimizes the property is important. I often tell clients that the way you live in a home and the way you show a home are entirely different," Borland said.
"It is becoming more common to stage homes and property as owners appreciate the value and benefit of the service," said Matthew Borland, president of the association and managing partner of Zephyr Real Estate. "It's a tactical move that helps compensate for flaws in the home and helps present the property at its very best."
"All properties should be dramatic, and it need not be exclusive. Utilizing a client's existing furnishings and presenting them in a clean, simple manner which optimizes the property is important. I often tell clients that the way you live in a home and the way you show a home are entirely different," Borland said.
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