Wednesday, March 22, 2006
San Francisco-based Gap, which has struggled greatly the last two years with lethargic sales and fashion misses at its other more-established concepts Gap stores, Banana Republic and Old Navy, has taken a purposeful approach to regular out its latest concept.
The Forth & Towne concept is aimed at women 35-years-old and above with a mix of private-label contemporary casual business attire and sportswear as well as selects Gap-brand products.
"Our expansion into these new markets allows us to deliver our unique concept to more women across the country and widen the impact our stores have already made on this underserved customer," said Gary Muto, president of the Forth & Towne concept.
The Forth & Towne concept is aimed at women 35-years-old and above with a mix of private-label contemporary casual business attire and sportswear as well as selects Gap-brand products.
"Our expansion into these new markets allows us to deliver our unique concept to more women across the country and widen the impact our stores have already made on this underserved customer," said Gary Muto, president of the Forth & Towne concept.
posted by wilson @ 9:06 PM
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